Parenting is the most important and difficult job anyone can undertake. Raising children with an appreciation for the value of education is a skill every parent must learn. Each Yes 2 Kollege presentation focuses on common sense parenting for students who are serious about pursuing higher education opportunities. Why College? Greater Knowledge &endash; Attending college will increase your child’s ability to understand developments in science & in society, to think abstractly and critically, and make wise decisions. More Job Opportunities &endash; Many jobs rely on new technology & require more brain power than muscle power. Greater Potential &endash; Attending college can help increase your child’s understanding of the community, & world &endash; as he/she explores interests, discovers new areas of knowledge, considers lifelong goals, & becomes a responsible citizen. More Money &endash; A person who attends college generally earns more money!